We’re seeking for sigma in the SaaS space of tomorrow.

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The failure rate of startups is 90%. Successful startups are outliers, not the norm.

At Seeking Sigma, we embrace the mathematical concept of sigma, representing deviation from the norm. Just as sigma measures variability in data, we specialise in identifying and forging outliers among SaaS startups — those destined for exceptional success. We strive to document, master and guide founders and their teams through the complexities of moving from traction to scale in the growth process.

We share the top strategies and tactics used by fast-growing startups. For free. Every day.
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Growth isn’t magic, it’s cause and effect

Our vision is to make the process of SaaS companies moving from traction > scale > exit easy with our mission to support 1,000 products every month with our flagship product, Sigma Accelerator.

Growth isn't born, it's made. To us, growth is a science. We don't believe in luck, fate or magic — only cause & effect.
We’re trained by the best:

Seeking Sigma is where startups grow.

We've helped 100s of founders & startups like:

Discover the building blocks at Seeking Sigma

We’re hell-bent on creating the best workplace on the planet for people who are exceptionally talented, hard-working and all in on helping us with our mission of serving 1,000 products every month. We like to think of ourselves as mad scientists fascinated by cause-and-effect growth who have a very specific set of DNA components.

Hilariously Profitable

Profitability is our guiding principle, shaping every decision we make. We prioritise efficiency, opting for streamlined approaches to maximise returns. We're unapologetic about our pursuit of profit because we understand that it enables us to empower our team members to lead better lives.

Simplicity Is A Feature

We champion simplicity over complexity in everything we do. From our lean tech stack to our efficient two-week cycles, we prioritise clarity and focus. By streamlining processes and setting clear KPIs, we maximise output while minimising effort, empowering excellence in all endeavours.

We Operate Like An Elite Sports Team

We cultivate a high-performance culture akin to competitive sports teams. Each member plays a crucial role, relying on one another for success. Like athletes, we prioritise constant improvement and peak performance. Mediocrity is not an option in our dynamic environment. With investors cheering from the sidelines, we pursue victory as a team, assembling only the best players for collective success.

Leverage Is A Requirement

This principle permeates every facet of our business, from product design to team structure. Our products prioritise generating monthly recurring revenue (MRR), scaling with our customer base. We cultivate a versatile team capable of adapting to various roles, emphasising leverage to fuel our growth in a dynamic, competitive landscape. We don't build products that don't create MRR.

We Take An Audience First Approach

Each team member must shape their personal brand and contribute to our content, fostering authentic audience connections. We dedicate 80% of our efforts to audience building before product development, recognising the importance of distribution over product engineering. Prioritising audience needs ensures sustainable growth and enduring success.

Health Buoyancy

We firmly believe in the pivotal role of robust health in peak performance. We uphold uncompromising standards, prioritising optimal fitness for our team. Rigorous sleep tracking and health metrics are integrated into our operations. We spare no expense, offering fitness support to ensure maximum capacity at all times.

We create our own products and practice what we preach.

We’re masters of our craft because we practice every day. Our commitment to you is to only teach what works based on us actually executing our own strategies for our clients and building our own products

Each product we build is every bit as easy on the eye as it is easy to use. Effortless and elegant, all in one.
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